Zomato Parent Eternal Spins Out Enterprise AI Platform

What happened

Eternal, the parent entity behind Indian consumer tech giants Zomato and Blinkit, has officially spun out its enterprise AI unit, Nugget, into an independent legal entity. The platform was transferred to Carthero Technologies Private Limited through a slump sale valued at ₹35 crore.

Launched internally roughly eighteen months ago, Nugget transitioned into a commercial B2B venture in February 2025, specializing in tailored voice assistants, agentic AI frameworks, and workflow automation tailored for large-scale enterprise deployments.

The venture originated as an in-house resolution engine for Zomato’s high-volume operational bottlenecks. It initially automated repetitive customer support interactions and assisted merchant sales onboarding across hundreds of Indian cities. Over time, the software matured beyond basic chatbots into sophisticated specialized agents capable of executing end-to-end operational workflows. 2 crore in FY26 revenue despite relying entirely on organic client acquisition and zero marketing expenditure.

Nugget's client base has expanded far beyond its original corporate parent. The platform currently provides specialized enterprise solutions to major private banking institutions, insurance providers, direct-to-consumer retail brands, healthcare companies, and manufacturing enterprises. Notably, its client roster even includes Swiggy, Zomato’s primary competitor in the food delivery market. The platform currently secures approximately one new enterprise client agreement every week.

Why it matters

Nugget’s corporate spin-out highlights a major strategic movement among mature consumer internet companies seeking to turn proprietary technology into recurring B2B software revenue. Organizations that invested heavily in solving internal scaling challenges are now packaging those bespoke machine learning architectures as domain-specific enterprise products.

Similar initiatives across the Indian technology ecosystem—such as Paytm integrating artificial intelligence into merchant services and Razorpay releasing dedicated agentic commerce tools—underscore a growing appetite for specialized B2B intelligence layer software.

Rather than competing with general-purpose foundation models as a horizontal provider, Nugget focuses on task-oriented, vertical AI agents optimized for heavily regulated or high-touch operational environments. Financial services and retail logistics have emerged as prime growth drivers due to the sheer density of repetitive workflows that benefit from autonomous execution.

By structuring Nugget as an independent subsidiary, Eternal grants the team flexibility to pursue external venture funding, tailor client incentives, and establish credibility as an uncompromised enterprise vendor.

What to watch

As Nugget operates independently under Carthero Technologies, key metrics will center on its capacity to sustain customer acquisition rates without relying on Zomato’s underlying brand equity. Industry observers should monitor whether the venture pursues a dedicated institutional funding round to accelerate product development and international market expansion.

Furthermore, the competitive dynamics surrounding enterprise agentic AI will test whether internal corporate incubators can successfully pivot into long-term enterprise software leaders against specialized software-as-a-service incumbents.