Top 10 global luxury brands in 2025: Chanel overtakes Louis Vuitton after 45% jump in brand value

Top 10 most valuable global luxury and premium brands in 2025: Porsche leads for 8th consecutive year. (Image: Porsche Newsroom)

Top 10 most valuable luxury and premium brands in 2025: The global luxury goods market remained steady this year, with brands showing robust value growth despite concerns over a slowdown caused by geopolitical uncertainty and trade and tariff tensions, according to the world’s leading independent brand valuation consultancy Brand Finance’s ‘Luxury & Premium 50 2025’ report published on May 22.

Porsche is ranked as the world’s most valuable luxury and premium brand, with a brand value of USD 41.1 billion in 2025, according to the report.

Although its brand value fell by 5 per cent, it retained the top position for the eighth consecutive year.

Chanel follows next at #2, pushing Louis Vuitton to #3, driven by a 45 per cent increase in brand value to USD 37.9 billion, making it one of the fastest-growing brands in the Brand Finance 2025 report.

Furthermore, moving up two positions from last year to rank fifth in 2025, Rolex has seen a 36 per cent increase in brand value to USD 18.8 billion.

Dior at #6 has also risen three positions in the brand strength ranking, which made it the strongest luxury and premium brand with a brand strength index (BSI) score of 93.5 out of 100 this year.

Despite seeing a 24 per cent decline in brand value to USD 11.4 billion, Gucci, though slipping four ranks this year, continues to hold its position among the top 10.

Guerlain has notably experienced a 23 per cent rise in brand value to USD 7.7 billion, leading it to make a comeback in the top 10 for the first time since 2021.

Overall, Europe leads region-wise, with France-based brands particularly dominating in terms of their brand value and occupying six spots in the global top 10.

Most Valuable and Strongest Luxury Premium Brands 2025. (Source: Brand Finance Luxury & Premium 50 2025)