Expanding OpenAI’s presence in Brazil

What happened

We’re excited to expand our work in Brazil with the launch of our commercial operations. Based in São Paulo, our local team will work with Brazilian businesses, developers, researchers, and public institutions to help translate the country’s rapid adoption of AI into economic growth and meaningful progress. Brazil is one of ChatGPT’s three largest markets by weekly active users.

Here are a few examples of this work in action: In the week leading up to this launch, we held our first OpenAI para Devs roadshow. The program brought together 285 developers, startup engineers, founders, technical creators, and other builders in Recife, Rio de Janeiro, Florianópolis, and São Paulo.

Delivered entirely in Portuguese, the roadshow included technical presentations, live Codex demonstrations, hands-on workshops, and sessions featuring local partners Adapta and Brendi. It also gave our team an opportunity to hear directly from developers across Brazil about the tools, technical resources, and local support they need.

The roadshow culminated in the OpenAI Hackathon Brasil⁠(opens in a new window), a full-day gathering in São Paulo where developers used Codex to turn ideas into projects designed around Brazilian needs. Through hands-on building, technical support, and community exchange, participants experimented, collaborated, and showed what Brazilian developers can build for their communities.

The winning team built integrally with Codex a prototype to help micro and small businesses navigate public procurement opportunities. Their project use public data, the tool lets entrepreneurs describe their businesses by voice, matches their profiles with relevant opportunities and eligibility requirements, and maps nearby public-sector demand—turning a familiar challenge into a practical product in just a few hours.

Brazil is not only adopting AI at scale; it is also developing distinctive and creative ways to use it. The country has the world’s highest rate of ChatGPT Images use and ranks among the five largest markets for voice and dictation. The number of weekly voice users in Brazil has doubled over the past year.

Why it matters

The number of users in the country has nearly doubled over the past year, and people in Brazil now send approximately 215 million messages to ChatGPT each day. An independent study by RegLab⁠(opens in a new window), funded by OpenAI, estimates that AI could add nearly R$1 trillion to Brazil’s economy by 2030. Realizing this opportunity will require more than access to technology.

It will also require skills, research, responsible deployment, and close collaboration with Brazilian institutions. New country-level data shows how Brazilians are moving from experimenting with AI to using it in their daily work. In June 2026, 35% of classified messages from individual ChatGPT accounts in Brazil were work-related, compared with 30% globally.

Of those work-related messages, 53% asked ChatGPT to complete a task or produce an output—from drafting proposals and analyzing information to writing code and creating marketing materials. That shift is already visible among Brazilian entrepreneurs. Jewelry designer Lina Prades first used ChatGPT to create social media content before expanding its use to advertising, pricing, inventory, and production.

With no technical background, she built two management apps: one now supports her daily operations, while the other could eventually become a product for other jewelers. At Tapioca da Ari, Ariane Santos uses ChatGPT to develop recipes, refine menus, and communicate more consistently with customers, helping make her food business more organized, visible, and ready to grow. Brazil’s developer ecosystem is growing just as quickly.

By number of developers using the OpenAI API, Brazil ranks second globally. It is also Codex’s largest market in Latin America. Since the beginning of 2026, the number of weekly Codex users in Brazil has grown more than elevenfold, while daily interactions have increased nearly thirtyfold. Adoption is also accelerating inside organizations.

The number of ChatGPT Enterprise seats in Brazil has increased fivefold year over year, and Brazil ranks among OpenAI’s ten largest markets by number of business customers. Our local team will help Brazilian organizations identify valuable use cases, prepare their people, establish responsible governance, and scale what works. Many Brazilian companies are using OpenAI technology across financial services, commerce, mobility, customer service, software development, and internal operations.

Their work points to the range of products and experiences Brazilian organizations can build next. Through these new collaborations, we are deepening our commitment to Brazil, actively supporting professionals, companies, researchers, academia, and the government as they shape a vibrant, AI-powered future for the country.

What to watch

That creativity came to life in our collaboration with Alcione, one of Brazil’s most iconic artists, who explored ChatGPT Voice in a playful conversation about love and relationships. Our work in Brazil is a two-way exchange. We want to make our technology more accessible while listening to and learning from a community whose ideas and cultural context can help shape how people use ChatGPT around the world.

In that spirit, we held OpenAI’s first-ever Creators Day in São Paulo. That same spirit is visible across Brazil’s creator community.