TMC supremo and West Bengal CM Mamata Banerjee. (File Photo)
The ruling Trinamool Congress Saturday launched a new slogan – “Jotoi koro hamla, abar jitbe Bangla” (no matter how many attacks you launch, Bangla will win again) – ahead of the West Bengal Assembly elections scheduled for early next year. The slogan is seen as an apparent dig at the Bharatiya Janata Party (BJP).
The catchphrase – along with what the TMC calls its new ‘logo’ featuring an illustration of people sloganeering – was posted on the party’s official Twitter handle.
Reminiscent of its tactics in the 2021 Assembly elections, when the party reportedly referenced the BJP as “outsiders”, the TMC – which was once part of the NDA coalition – took an apparent jab at the saffron party this time, describing the opposition party ‘Bangla-Birodhi Zamindars’ (anti-Bengali zamindars).
“A logo that captures the collective frustration of Bengalis against the Bangla-Birodhi Zamindars who have exploited, humiliated, intimidated, and persecuted the people of this land,” the party tweeted.
Jotoi Koro Hamla, ABAR JITBE BANGLA
A picture may say a thousand words, but this one roars a… pic.twitter.com/Vihtg0c6Xe
— All India Trinamool Congress (@AITCofficial) December 27, 2025
This comes as the party has repeatedly highlighted instances of migrants from West Bengal being targeted in other states.
Earlier in the day, while referring to the lynching of a 19-year-old Bengali migrant in Odisha, party supremo Mamata Banerjee condemned the “brutal oppression and persecution that has descended upon Bengali-speaking people in every BJP-ruled state.”
“A picture may say a thousand words, but this one roars a single message: Bengal will rise as one. BJP will be shown the door. And 2026 will mark the farewell they have earned, a democratic goodbye without mercy, without regret, without return,” the party, which has been in power in Bengal since 2011, said.