D2C Startup Nuuk’s FY25 Revenue Jumps To INR 16 Cr

Nuuk’s operating revenue in FY25 stood at INR 16.03 in FY25 compared to INR 31.83 Lakh in the previous year

In FY25, Nuuk’s expenses stood at INR 16.42 Cr compared to INR 38.83 Lakh in the previous year

Home appliances D2C startup Nuuk saw its operating revenue zoom multifold to INR 16 Cr in the fiscal year 2024-25 (FY25) from INR 31.8 Lakh reported in the previous year, as per the company’s MCA filings.

During the period under review, the startup’s net loss jumped about 6X during the same period to INR 39 Lakh from INR 7 Lakh in FY24, due to a surge in expenses. Important to note that this was the first full year of operations for Nuuk.

Founded in 2023 by Gazal Kalra and Shalabh Gupta, the Gurugram-based D2C startup manufactures home appliances that are built with a minimal and modern design sense.

Its product portfolio includes home appliances like heaters, fans and steam irons, along with kitchen appliances like air fryers and juicers. Its biggest line is of vacuum cleaners, with 14 different variants, that it claims are made with keeping Indian homes and climate in mind.

Nuuk designs its products entirely in-house and is scaling up manufacturing in India, positioning itself to compete not only with established global and Indian players but also with newer brands that rely heavily on imported products.

These products are sold mainly via its own website, along with Blinkit and Amazon. Recently, Nuuk also launched a retail store in Delhi NCR, deepening its offline presence.

The startup has raised $10 Mn over 3 rounds, the latest being a follow-on $2 Mn Series A round raised in August from existing investors Vertex Ventures SEA and Good Capital.

The startup’s expenses jumped in tandem with its income, as it got more cash to burn through multiple raises. In FY25, Nuuk’s expenses stood at INR 16.4 Cr compared to INR 38.8 Lakh in the previous year. As it completed its first full year of operations, these were the D2C startup’s biggest expenses in FY25: Purchase of stock in trade: This was the biggest expenditure during the year under review, jumping 3,908% to INR 12.68 Cr in FY 25 from INR 31.63 Lakh in FY 24.

Selling and distribution expenses: Nuuk’s expenses under this head increased 6,284% to INR 3.15 Cr in FY25 from INR 4.94 Lakh in the previous year, as it introduced new functions like marketing, warehousing and packaging. The company’s expenditure on commissions and payment gateway charges stood at INR 1.73 Cr on, up from 4.81 Lakh.