AI in Formula One: Competitive advantage is all about

What happened

In a sport defined by small performance differentials on the track, rapid data-powered decisions by professionals off the track can often make the difference between winning and losing in Formula One -- and this human expertise is even more critical in the AI age.

" Priority projects for the Aston Martin F1 IT department right now include refining enterprise applications and developing trackside systems. AI agents are being applied tactically to the software development process, and the team is exploring how AI can improve optimization, including across ERP systems. Pilotti said the focus is subtle, continual changes, with digital transformation focused on the requirements of the team's experienced professionals.

He explained what data-led change might look like for his F1 team in the agentic era. "It's where the end user uses data without any interaction with IT. That's the end goal -- being seamless," he said. "Whatever resources they need for their rear wing design, for example, they're immediately available exactly in the format and the density they require, without having to wait three months for new systems.

" This sentiment was echoed during the Aston Martin Technology Forum, which ran alongside the tour of the facilities, where executives from the team's partners participated in panel discussions and roundtables to discuss digital transformation in auto racing.

Ryan Lewis, head of UK and Northern Europe at AI specialist Cohere, explained how his company is working with Aston Martin F1 to explore how sovereign AI models and agents can draw timely insights across telemetry, diagnostics, and simulation data. He described how that process might work in a few years. "It's about empowerment," he said.

Why it matters

While many industry observers are concerned about the long-term impact of generative and agentic technologies on traditional labor markets, the experienced professional is more important than ever in auto racing. As IT companies release new systems and services, talented and experienced IT and engineering professionals play a crucial role by tapping into their off-track partners' innovations to develop data-powered solutions for intractable on-track challenges.

In short, the human in auto racing remains very much at the center of the loop. "If an idea is good, go through the process as fast as possible, and then get all the data back for the next iteration," said Fabrizio Pilotti, CIO at Aston Martin Aramco F1, to ZDNET, explaining how his team works with its tech partners to help boost racing performance.

" The data-enabled digital transformation that Pilotti, his team, and his technology partners are undergoing right now demonstrates to all professionals that human experiences will be worth their weight in gold in the age of AI. ZDNET saw Aston Martin F1's collaborative approach to innovation during a trip to the team's headquarters near the Silverstone racetrack in the buildup to the recent British Grand Prix.

During a tour of the AMR Technology Campus, we saw the team's behind-the-scenes professionals working on refining the cars, both digitally and manually. These professionals included world-renowned aerodynamicist and Aston Martin F1's managing technical partner, Adrian Newey, who was drawing new designs by hand in his office. Pilotti said handcraft plays a crucial role in F1 performance.

In a marginal gain business, small, tailored modifications by talented specialists like Newey can make all the difference. In fact, Pilotti said some new joiners to F1 are often surprised by what they discover: "They see what a team is like from the inside and they say, 'That's not what I thought it would be like. '" He described IT in an F1 team as a performance-enhancing function.

The role of this department is to provide strong data and digital foundations to help the people on the team make the most of their abilities. "IT is all about giving people the right tools," he said. "Our work is not exactly about the performance of the car, but we are increasing the capability of the engineers to operate.

What to watch

" Pilotti told ZDNET that technology partners like Cohere will play a crucial role in helping his professionals explore the next stage in agentic AI, where the team uses models for tailored use cases that work within the firewall and keep token usage in check. Lewis told the forum audience how Cohere aims to implement emerging technology effectively and securely in sensitive working environments, such as F1.

" However, while technology partners form a crucial element in improving F1 racing performance, they're far from the only component that's critical to success.