From skincare to gym franchises and activewear: How Tiger Shroff used his fitness image to build a wellness empire

Tiger Shroff opened up on his business ventures.

Many Bollywood actors who are unable to make it big in the industry often pivot towards entrepreneurship and start their own businesses, frequently finding success in that field. Tiger Shroff is one such actor. While he has been struggling of late to deliver a box-office hit, the actor has quietly built a strong business portfolio, leveraging his fitness-focused public image to market his wellness and lifestyle ventures.

Speaking to The Hollywood Reporter, Tiger admitted that because of his physique, he has been asked questions about his health and diet for years, which eventually inspired him to channel that interest into business. He said, “From the beginning of my career, the package that I bring in in terms of my physicality, people used to keep asking me about what supplements I take or what my nutrition is like andthat stayed with me. Eventually, I thought of expanding my universe, I thought of starting something on health and wellness, lifestyle, active wear. The kind of clothes that I like to wear because it allows me to express my movement grooming.

He further added, “Kids and their mothers also compliment me on my skin, that stuck with me. I do skin care in my daily life, so I thought I should do something around it also. That is where PROWL skincare came. We will soon launch PROWL supplements.”

MMA Matrix is a chain of celebrity-backed fitness centres in India, co-founded by actor Tiger Shroff along with his mother Ayesha Shroff and sister Krishna Shroff. In addition to conventional gym facilities, the chain offers Mixed Martial Arts (MMA) training in disciplines such as kickboxing, Muay Thai, and Jiu-Jitsu. In an earlier interaction, Ayesha Shroff had admitted that the franchise operates 16 gyms across India.

Tiger and his family also own the martial arts promotion company Matrix Fight Night. As per the organisation’s official website, MFN has hosted 15 premium fight nights in India and abroad. The promotion kicked off with its debut event in Mumbai on March 12, 2019, and has been organising professional fight events consistently since then.

Tiger Shroff founded his activewear brand PROWL in 2018. Over time, the brand expanded into footwear and fitness accessories before making a significant foray into men’s grooming and skincare products, including face washes, moisturisers, sunscreens, and roll-ons. The brand has since positioned itself firmly in the wellness and lifestyle space.

Apart from launching his own brands, Tiger has also invested in several well-known ventures such as Subko Coffee, Revenant Esports, Chargeup (EV battery technology), and Freadom. Tiger Shroff’s net worth is reportedly Rs 248 crore.