Samsung unveils jumbo-sized TVs with richer colours, brings AI across the smart home

Samsung kicked off CES, the world’s biggest tech show, with what many are calling a shift towards jumbo-sized television sets, as the market for large TVs grows amid stiff competition among leading makers.

The South Korean company showcased its new Micro RGB TVs at the annual CES technology trade show in Las Vegas this week, producing richer colours – what experts describe as part of a broader move towards jumbo televisions. Samsung’s 130-inch R95H is said to be the “world’s largest” Micro RGB LCD TV currently on the market.

Micro RGB promises more accurate colours than traditional LED TVs and should offer brighter backlighting than OLED TVs. Unlike standard LED TVs, Micro RGB models use extremely small individual blue, red, and green LEDs for backlighting instead of white or blue LEDs.

Like standard LED sets, the light from the LEDs still passes through an LCD panel to produce the images you see on your screen. However, because Micro RGB TVs use tiny multicolour LEDs, users get better overall colour quality and contrast compared to conventional LED TVs.

Samsung is also debuting its next generation of high-end OLED TVs as it continues to grab market share from LG, which leads the segment and has long offered deeper blacks and punchier contrast than LCDs.

While Samsung already leads in premium TVs, its focus on Micro RGB as a new segment within the high-end category could help the South Korean behemoth stay a step ahead of close competitors.

Artificial intelligence has been a key part of Samsung’s strategy, already evident in its smartphone business. The company now wants to bring the same approach to home appliances and consumer electronics as a major differentiator across TVs, refrigerators, and other home product categories.

“We will embed AI across every category and every product,” Samsung CEO TM Roh said during the opening of the company’s The First Look event in Las Vegas.

During its CES showcase, Samsung announced new software updates as part of a broader push to bring AI into refrigerators. One of the highlights is Family Hub, which will become smarter with Google Gemini-powered AI Vision. This will allow refrigerators to recognise more items inside them, helping users manage restocking more efficiently.

Another feature, called What’s for Today?, enables refrigerators to make recipe recommendations based on available ingredients. Samsung also introduced Video to Recipe, which converts cooking videos into easy-to-follow recipes that can guide users step by step as they cook.

Samsung introduced an AI-infused refrigerator at the event. (Image credit: Anuj Bhatia/Indian Express)

Samsung will also roll out a feature called FoodNote, which provides a weekly report on a user’s food intake patterns, highlights frequently used ingredients, and identifies items that need to be restocked. In addition, a new Now Brief feature will allow users to customise widgets and other settings using voice commands.

Beyond home appliances, Samsung introduced new brain health technology using its mobile and wearable devices. The system monitors cognitive decline by analysing biometric signals and behaviour patterns such as sleep, walking speed, and finger movements.

Samsung isn’t the only major tech company participating at CES, the annual trade show that drew more than 142,000 attendees last year. CES, perhaps the most buzz-worthy tech event of the year, is known for showcasing everything from everyday consumer products and concept devices to humanoid robots, AI-infused toys, and massive autonomous vehicles.

With thousands of exhibitors, the week-long gathering features new technologies in personal electronics, robotics, self driving cars, among others. Demos, presentations, and meetings take place across a massive convention centre as well as ballrooms and hotel suites throughout Las Vegas.