The best and worst AI for your privacy, ranked - and

What happened

The use of generative AI platforms such as ChatGPT, Claude, and Gemini continues to change how we live and work. But do the privacy risks outweigh the convenience? AI engines have had a cataclysmic impact on many of our lives, comparable to that of smartphones.

In summary, this is how each AI model performed overall, ranked from lowest to highest risk: Incogni's results and rankings do not mean that Vibe, ChatGPT, Meta, or Copilot are automatically the best or worst options for you. For example, no platform allows users to retrieve their data once it has been used to train a large language model, and no retroactive removal or withdrawal of consent is possible.

Instead, you should look at these privacy-weighted scores as indicators of what some AI models are doing well, and what others need to improve. New security and privacy concerns are emerging week by week -- the accidental indexing of Claude chats being only one of many recent incidents -- and your privacy is not guaranteed with any AI model on the market today.

"Treat anything you enter into an LLM as information you are giving to a third-party service," Incogni's information security manager Miguel Fornés told ZDNET. "Avoid sharing passwords, financial details, confidential work information, medical records, or other identifying information, and remove names or other identifiers where possible. "

Why it matters

Businesses are pouring billions of dollars into AI-related developments; it seems like almost every organization wants to project an "AI-first" image, and even in our daily queries and quests for information, AI citations are replacing the older methods we used to search. We're asking AI for advice before making real-world decisions, and some of us are even seeking out recommendations on our personal lives and finances.

ai, Kimi, Meta AI, Pi, and Copilot. In the study, each AI has been assigned a score "based on the privacy risks they pose," Incogni says. The lower the score, the better, as each point added reflects the discovery of privacy-invasive practices, how easy data-sharing practices are to find and understand, and what happens to user data.

Some of the largest AI platforms appear to pose the greatest risk to user privacy, except for OpenAI's ChatGPT. Gemini and Meta AI received some of the highest risk scores, whereas Vibe, ChatGPT, and Pi achieved some of the best (and lowest) risk scores in Incogni's assessment.

What to watch

When you use any large language model, it's best to choose one with transparent data collection and handling policies, and be careful about what information you share with it. If the idea of your financial statements being used to train an AI isn't palatable, for example, then don't submit them -- and apply this concept to all of your future conversations.