IIM Calcutta alumni Nikita Barmecha and Udit Sood shared a long-standing love for nature’s goodness and the belief that sustainable choices should fit into everyday living. In practice, however, eco-friendly products struggled to scale in India. Even basic reusables like cotton totes remain niche.
Barmecha soon realised that, across food, fashion, or accessories, most everyday products carry an environmental cost most brands don’t design for. Sustainable alternatives are often expensive or impractical. Affordable options often treat sustainability as a surface-level cue, falling short on design, durability, and real-world impact. That gap led the duo to launch Ecoright in 2019, combining utility with reasonable pricing to make sustainability a daily choice.
From Bags To A Lifestyle Basket
TL;DR: As the brand evolved, it looked at fast fashion and saw an edge in bags.
EcoRight began with a simple product: tote bags. As the brand evolved, it looked at fast fashion and saw an edge in bags. Unlike apparel, bags are used more frequently and tend to remain in use for longer.
That insight led to a shift in approach. Instead of offering a small ‘eco’ line, it set out to make responsible bags the default choice. Whether it is for work, travel, errands or gifting, the intent is to make sustainability part of everyday use rather than an occasional purchase.
Its bags are designed to be fashion-forward, functional and affordable, while using materials such as organic cotton, jute, recycled plastic bottles and other alternatives. By targeting a mass-market utility item, the brand makes sustainability a default feature of everyday consumption rather than asking people to adopt new habits. It now offers 300+ SKUs across totes, utility bags, handbags, cross-body bags, backpacks and combos.
Working with sustainable materials has its own challenges, though. Unlike conventional materials, eco-friendly inputs are less standardised and they behave differently from batch to batch. As material behaviour varies, processes take longer to stabilise and quality control requires learning the quirks firsthand.
Ecoright turned these production hurdles into specialist know-how by working closely with its manufacturing partners in Ahmedabad and building process-level understanding. Over time, it didn’t just master organic cotton but also built expertise in handling tougher materials like recycled plastic (rPET) and jute. This hands-on approach allowed the brand to grow without compromising its standards, proving that sustainability can actually scale if one is willing to go deeper.
Driving Growth Through Marketplaces, Faster Fulfilment
TL;DR: Marketplaces account for 53% of Ecoright’s sales, quick commerce contributes 27%, while the brand’s own website brings in 16% of total sales.
Marketplaces account for 53% of Ecoright’s sales, quick commerce contributes 27%, while the brand’s own website brings in 16% of total sales. Its revenue grew around 60%, rising from ₹8.82 Cr in FY24 to ₹14.08 Cr in FY25.
While tote bags continue to anchor volumes, premium cross-body bags, socks, bag charms and backpacks are emerging as incremental growth drivers, expanding the brand’s presence beyond its core category without diluting its focus on everyday use.
Going Beyond Niche Adoption
TL;DR: Ecoright is on track to post ₹18-19 Cr in revenue for FY26, building on the ₹11.85 Cr already clocked by November 2025.
Ecoright is on track to post ₹18-19 Cr in revenue for FY26, building on the ₹11.85 Cr already clocked by November 2025.
In the near term, the brand will expand its collections, strengthen corporate gifting and improve its D2C experience. Beyond that, Ecoright’s ambition is to move past bags and enter more lifestyle segments, including jewellery, home décor and travel. The brand will also explore international markets and build an offline retail presence, focussing on both B2B and B2C channels.
Curated by Shiv Shakti Mishra
