The Verge•Apr 13
Justin Bieber’s YouTube Coachella set had nothing to do with who owns his music
This past Saturday at the Coachella music festival, Justin Bieber played the first of two headlining sets in a deal reportedly worth $10 million. ” (Bieber’s catalog sale to Hipgnosis Song Management, which has since rebranded to Recognition Music Group, was announced in 2023). ” He also points out a more practical consideration: “Why would the new owner want to stop attention being paid to the original videos and recordings?