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After teasing its first collaboration with the Pokémon franchise last March but sharing very few details, Lego’s first Pokémon sets are now available for preorder through the company’s online store. The...
We just gave the Lego Smart Brick our Best In Show award at CES 2026, and I wanted to stop by The Lego Group’s suite to get a last glimpse before I left Las Vegas.To my surprise, the company showed off one...
It may have been one of the smallest devices announced at CES 2026, but Lego’s new Smart Brick was also one of the most talked about debuts of the show. We’ve recognized it as the “Best in show” in our CES...
‘We spent a lot of time with the LEGO designers, bringing this to life and dialling in all the sounds and so on, but it's also about how you use the sounds,’ David Filon, chief creative officer of Lucasfilm, told Euronews Next.
When The Lego Group announced that its biggest innovation since 1978 would be a tiny proprietary computer brick, the reactions were divided. I heard from people concerned this was the death of imagination...
Lego's new Smart Bricks will first appear in three all-in-one Star Wars sets, each with a varying number of pieces ranging from 473 to 962, (Image Source: Lego)LEGO isn’t a brand you normally associate with...
Julia Goldin, The Lego Group’s top executive in charge of product and marketing, will not commit to anything that hasn’t already been announced. She will not promise that Lego’s new Smart Brick — touted as...
Published on 05/01/2026 - 20:49 GMT+1 •Updated 21:11 LEGO has taken its bricks to a new...
