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How Kapiva Turned Ayurveda Into A Repeat-Driven D2C Business

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How Kapiva Turned Ayurveda Into A Repeat-Driven D2C Business

Technology

Inc42 Media•Jan 31

How Kapiva Turned Ayurveda Into A Repeat-Driven D2C Business

A large section of people in China trusts traditional medicines. Popularised as a mainstream healthcare category, these drugs have built a $50 Bn opportunity in the country’s $80 Bn pharma market. But, the.