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We just gave the Lego Smart Brick our Best In Show award at CES 2026, and I wanted to stop by The Lego Group’s suite to get a last glimpse before I left Las Vegas.To my surprise, the company showed off one...
‘We spent a lot of time with the LEGO designers, bringing this to life and dialling in all the sounds and so on, but it's also about how you use the sounds,’ David Filon, chief creative officer of Lucasfilm, told Euronews Next.
When The Lego Group announced that its biggest innovation since 1978 would be a tiny proprietary computer brick, the reactions were divided. I heard from people concerned this was the death of imagination...
On March 1st, 2026, The Lego Group will begin selling the most ambitious brick it’s ever made: a tiny computer that fits entirely inside a classic 2x4 Lego brick. When it detects NFC-equipped smart tags...
