The name originated during the period of Boris Johnson boosterism. People no longer want Brexit triumphalism, but things that actually work
What’s in a name? A government minister has a good answer for Shakespeare’s question. “Names aren’t just convenient labels for people, places and things. They come with expectations,” the minister said. “Countries don’t normally have these pressures. But Great Britain? It’s quite a name to live up to.”
The words are from the opening of Great Britain? How We Get Our Future Back, published last year by the Labour MP Torsten Bell, now a Treasury minister. Bell’s book is about why this country is, and feels, broken. But it is also spot on about this country’s enduring naming problem. As Bell puts it: “What began as a statement about our geography has become one about our quality.”
Martin Kettle is a Guardian columnist
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